The challenge
Traditional models of product development rely on old (physical) ways of working, actioning fabric yardage, shipping samples from country to country. Time is wasted waiting for approvals and sign offs, while associated textile waste generated from fabrics and garments that never go into production may end up in landfill.
We can all agree that the model is broken.
We can all agree that the model is broken.
A new era for fashion
‘Digital and sustainability will offer fashion’s biggest opportunities for growth.’
The State of Fashion 2022
Business of Fashion
‘3D digital design helps brands design and sample clothing more quickly and with less waste.’
Maghan McDowell
Innovation editor, Vogue Business
‘Real time cloth simulation signals the dawning of a new era for digital fashion, revolutionising applications such as virtual production and virtual try-on. Realistic response of fabric in digital environments will allow brands to create more seamless and meaningful experiences in this realm.’
Costas Kazantzis
Creative Technologist, The Fashion Innovation Agency
Our story
While collaborating on design projects at the height of the pandemic in 2021 we realised that there was a pressing need for fast and inclusive digital product development services in the apparel industry.
As female founders continually inspired by women who make up the backbone of the apparel industry, we are committed to upskilling the supply chain so the fashion eco-system can move towards a more sustainable future.
As female founders continually inspired by women who make up the backbone of the apparel industry, we are committed to upskilling the supply chain so the fashion eco-system can move towards a more sustainable future.
See our impact
Founders
Co-founder
Gabrielle Shiner-Hill
Having worked in design and manufacturing for 20 years and with a background in training designers and product developers on software to simulate fabrics, supporting brands and manufacturers to transition to 3D sampling is a natural next step. Gabby previously held the post of Course Leader for the BA (Hons) Fashion Buying and Brand Management course at Ravensbourne University London and is the founder of shinerhilldesign consultancy. Trained in Textile Design at Central St.Martins.
Co-founder
Nusrat Mahmud
Director at Hamid Fabrics Ltd in Dhaka, a woven fabric mill exporting for the USA and European markets. Trained in Marketing, Business and Trend forecasting at Polimoda, Bayes Business School & Bentley University. Nusrat is a passionate supporter of the arts and Co-founder of the Brihatta Art Foundation.
Ready for change?
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